>I'm happy (in this case) for them to track me because it's much much, better than the alternative.

You're acting like there is only one alternative, but what about blocking ads? That's win-win for everyone but the advertiser. And really that makes it win-win-win, unless you work in advertising or for Facebook/Google.

> You're acting like there is only one alternative, but what about blocking ads? That's win-win for everyone but the advertiser. And really that makes it win-win-win, unless you work in advertising or for Facebook/Google.

Win-win for who? If everyone uses adblockers you will have major unemployment. All small and medium businesses will shutdown as advertising is the cheapest mechanism to reach customers. Without advertising these businesses will have to rely on billboard advertising and TV ads. Both are extremely expensive in comparison to internet advertising. Don't bite the hand that feeds you. As simple as that!

>All small and medium businesses will shutdown

What a load of beans. However did the world survive until these selfless internet advertisers came along to save small and medium business?

The world did not have trillion dollar companies and billion dollar startups form within a span of few years either. Nor did small and medium businesses have the reach they do now. You can literally sell goods to people all over the World from your basement. You don't need a warehouse nor complicated advertising agreements with Media networks and advertise your business on billboards. Believe it or not, internet advertising became a powerful tool for small and medium businesses which they never had pre-internet era and were forced to serve only their local communities. Today the same businesses have a worldwide reach to sell their products and services. It is surprising that I have to explain this to someone who is from the tech field!