I don't disagree with your point (it is pretty interesting!) but I do think 2008 – one year after the iPhone was introduced – is a bit of a special scenario for Apple that isn't broadly applicable to other stocks/downturns.
Re:Apple reports Q3 results
by runawaybottle on Thursday July 30, 2020 @05:32PM
(#24003088)
It could still be framed within the realm of the underclass. They don’t have enough money to invest, buy a home, pay off debt, but they can certainly buy the best thing within their buying power - a phone, a tv, heavily financed cars, and so on.
I don’t think these buying patterns are incongruous to reality on the ground. In other news, certainly alcohol and drug sales are up too.
If you looked solely at Apple's revenue during 2008/2009 you wouldn't even know there was a crash, never mind one that was severe by any measure.