The obfuscation techniques are getting more and more intrusive. Google hasn't won, but they seem to be gaining ground against an enormous number of clever and lively human adversaries. That's impressive.

More than not won I think Google already lost. They wanted to empower individual creators but their automatic moderation algorithms are already at a level where they flag fair use and legal use of user generated content in a way that usually backfires on them with small PR fires within internet communities.

But I guess that's the price to pay to be able to be "friends" with big media.

And it still actually works, the algorithms are sophisticated, but the heavy reliance on them leads to some serious blind spots.