Totally. I just had a route that was intense blue in the heat map on the start of the road, and then faded to low-intensity as the road progressed. It turned out that the road switched from pavement to something that was a cross between double and single track, while crossing a mountain. Many cyclists turn back, but quite a few continue. I'd like to see how many go in the reverse direction too.
Yeah and a lot of bike rides start really early, most roads are less crazy at say 6,7am on a weekend.
In my city there's a 5 lane bridge, shoulder just wide enough for drains, and nothing but a 3-ft concrete barrier 60 or 70 feet above the river. The speed limit is 45, but people drive like that's a mild suggestion. This is a very hot cycle route on Strava for some reason, but I think it's frightening.