Amazon seems to have only recently moved ahead of Walmart in revenue[0], so I find it hard to support the store inherently has a smaller reach than a bazaar. Am I misunderstanding your position or the nuances therein?

I think my initial post agrees with your conclusion, though, which is that trying to be both is an area that is not as defined and is part of what is causing issues.

[0] https://www.forbes.com/sites/laurendebter/2019/05/15/worlds-...