Re:Google’s top search result is Google
by baddox on Tuesday July 28, 2020 @12:59PM
(#23977910)
What about click through rate and time spent on site? Those are objective, Google probably has the data in many cases, and Google’s own products (like Maps) probably do the best on those metrics.
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If I spent a lot of time on a site, does that mean I am enjoying the site and rewarding it with time, or having trouble finding information and need to use it for longer?
Data doesn't tell you everything.
I'm assuming when they see when a search click is the final click vs when the user comes back to click on something else instead. I'm assuming for most people, Maps/Translate widgets are their final destination.