If you search for "route to <city>" on Google, you get a Google Maps embed with directions above search results from services like mapquest. That's what I'm referring to. (Do many people find mapping services by searching that way now? I don't know.)
I don't actually want to discover new products by finding their homepages in my search results. when I am looking for something new, I want to read a review in a publication I trust or at least a discussion among real humans in a forum.