Controlling media and influencing it social or otherwise is a concern when media is a oligarchy , social media is also an oligarchy , there are few players who dominate most of the readership .

The big American conglomerates are just as partisan as Sinclair , there is still some professionalism that they have not devolved to Sinclair level.

However trends in recent past point towards only downward movement simply because of economics , you make more money telling people what they want to hear.