> These things are kind of a like a "life plan starter pack", to give you a framework for what many people view as a set of good missions for your life.

For a lot of people this is the Standard Life Script, and they never even realise it's only one of many options. Then they get older and suddenly it hits them they've been living their life on autopilot with the sat-nav set to the factory default destination, and that's not where they want to be at all.