I write content that straddles marketing and technical writing for a living. Clients find me through referrals (best for me) or the marketing agencies I have established relationships with (more reliable but less money). In the decade I’ve been doing this, I’ve never so much as created an account on Fiverr or Upwork.

A lot of published work is substandard for two reasons: businesses aren’t willing to pay enough and they have no expertise in editing. Even the best writers benefit from an editor who can knock their work into shape and keep them on the straight and narrow. Publishers know this, but the average marketer or entrepreneur does not, or, if they do know it, they are not willing to pay for high-quality editing (running writing through Grammarly doesn’t count).