Hard to overestimate the value of a high quality, viral blog post for SEO and business development. A lot of engineers don’t understand how important these are.

Unfortunately, there are way more companies and engineers who understand the importance than ones able to produce high quality blog posts, so you end up sifting through tons and tons of almost useless, often outdated hello world tutorials when looking for in-depth knowledge on any popular topic.

Sounds like there’s demand for an aggregator that curates non-trash, non-spam “content marketing” pieces!

It would be cool if such an aggregator had a commenting feature so people can discuss the title of the article without even bothering to read the article!

And LISP could be the ideal language for implementing it!

Since it would be a service where people would discuss articles after reading it - I suggest we call it reddit.

Can't call it reddit, OP said "non-trash"

Posts I write for my personal blog would also cost around $1k on my rate. I do it to build personal brand for consulting. So far it was worth it. Some customers referred posts I wrote almost decade ago.

This is about what we charge from clients.

Blogging is partly a numbers game. Not every piece of content is successful. But if a blog post does rank well/go viral, it can make up its costs 10-100x.