Re:How To Develop Ideas That Will Disrupt Your Industry
by pedalpete on Thursday March 31, 2011 @12:47PM
(#2392361)
'So, what was the problem that the solution addressed? Well, there wasn’t any problem, and that’s exactly the point. '
Actually, there was a problem. Customers loose socks, leaving mismatched, or socks get holes, leaving only one, etc. etc. etc.
They recognized a problem. They just came up with a creative way of dealing with the problem which was to re-frame it as not being a problem at all.
The impressive thing is that you can disrupt a market through nothing but marketing. You don't have to create a new product, find a new market, etc. etc. It is possible to create a viable business through nothing but marketing.
Actually, there was a problem. Customers loose socks, leaving mismatched, or socks get holes, leaving only one, etc. etc. etc.
They recognized a problem. They just came up with a creative way of dealing with the problem which was to re-frame it as not being a problem at all.
The impressive thing is that you can disrupt a market through nothing but marketing. You don't have to create a new product, find a new market, etc. etc. It is possible to create a viable business through nothing but marketing.