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A comment on Using an ancient JavaScript technique to drive conversion rate . . .. Parent comment

Re:Using an ancient JavaScript technique to drive conversion... by nbpoole on Thursday March 31, 2011 @12:39PM (#2392325)
"Also what was the reason behind JS instead of doing this server-side with php/ruby?"

I would assume it's so they can calculate based on the user's local time settings.

Edit: And here's the JavaScript, for anyone who's curious about the full list of possibilities (you'll need to hunt for the images in the stylesheet). http://www.conversionvoodoo.com/time-home.js

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Re:Using an ancient JavaScript technique to drive conversion... by aresant on Thursday March 31, 2011 @02:04PM (#2392800)
Yep, bang on.

Simpler and faster than trying to do the equation to poll a geo-IP database, build appropriate timing, etc.

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