>Many sellers currently sell (or previously sold) their goods through brick-and-mortar stores and marketplaces. We find that sellers generally earn a substantially lower share of total revenue from the distribution through brick-and-mortar stores and marketplaces than through digital marketplaces such as the Apple App Store.
What percentage of developers on the App store also sell through brick and mortar? I can only think of Microsoft and AAA game developers off the top of my head.
I'd hazard to guess it's a fraction of a single percentage point (in number of developers, not sales). It's certainly not "many". This is a perfect example of using weasel words [0] instead of making an actual claim.
> The Apple-backed study has four major findings:
> * Most app stores charge the same 30% cut on digital goods.
Fairly certain that if another company tires to create an "app store" they get sued by Apple. i.e. why Google is called the "Play Store". So when they say "Most app stores", are they are talking about the only "app store"?
1) Our competitors do it too (Google, Amazon)
2) It's cheaper than brick and mortal distribution
Notably absent: How the high fees, and payment restrictions benefit consumers and developers. I guess they couldn't find any solid consumer/developer benefits that would stand up to scrutiny? Not a good look.