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Re:Y Combinator has lost its soul: A YC founder's perspective by jasonwatkinspdx on Wednesday July 22, 2020 @12:37PM (#23918795)
This has been one of the critical differences between the startups I've worked at that have found successful exits and those that floundered.

A good PR firm can you get a national audience for pennies compared to paying for ads.

Re:Y Combinator has lost its soul: A YC founder's perspective by _curious_ on Wednesday July 22, 2020 @04:40PM (#23921326)
I believe it, though there is plenty of opportunity for earned media - its not PR firm, ads, or nothing...