I thought engagement usually indicated a special sort of future-looking partnership, considerable emotional risk, and several K down the drain on a shiny trinket--not to mention a massive influx of stress and worry about how to launch by deadline.

Given that, I was scratching my head, wondering if this was a new service whereby the engaged save parents considerable financial burden by bootstrapping their new startup, everyone finally candidly admitting there was, at best, a 50% success rate.

Maybe that's an idea for another time ...