It offers you procedurally generated dialogue that can be relevant to any potential player actions. You decide to kill the town chicken and now all the townspeople are talking about it. You've freed up devs from having to hard code all these possible interactions, obviously not perfect but it allows for some interesting possibilities.
Where I could see it working better would be for e.g. newspaper headlines in a grand-strategy or SimCity-like game. When you do something crazy like have Lichtenstein conquer Western Europe, it could be funny to have some auto-generated commentary on said crazy state of affairs.