Re:How Nespresso's coffee revolution got ground down
by toyg on Monday July 20, 2020 @06:31AM
(#23896467)
> It used to be that the quality of coffee was paramount for a coffee shop
Italian cities used to be "large towns", where people lived and talked to each other - which meant a low-quality bar would whither and die while good ones thrived, since word of mouth and time availability would allow people to be selective.
These areas are now increasingly adopting suburban models, forced by growth and new ways of life. People commute to work, get coffee quickly from the closest bar or from vending machines inside their offices and capannoni, then go back to the 'burbs. There is rarely time to be selective and go "da quello che lo fa buono".
Also, in my experience, a lot of bars now make money (and their name) on the 7pm aperitivo rather than on espresso.
Italian cities used to be "large towns", where people lived and talked to each other - which meant a low-quality bar would whither and die while good ones thrived, since word of mouth and time availability would allow people to be selective.
These areas are now increasingly adopting suburban models, forced by growth and new ways of life. People commute to work, get coffee quickly from the closest bar or from vending machines inside their offices and capannoni, then go back to the 'burbs. There is rarely time to be selective and go "da quello che lo fa buono".
Also, in my experience, a lot of bars now make money (and their name) on the 7pm aperitivo rather than on espresso.