If it is going to affect search ranking than it is the time to build network of professional (+1) recommenders with whole bunch of profiles with fake pictures and googleplex of "friends" build via social gaming. Basic package +1000 for your search term on 30th page to move it up a notch $99.99. Does domain name GooZynga available? :-) Anybody want to apply late for that project - it is a future of a Social Search... :-) You know "next big thing" :-)