Apple isn’t an “Internet company”. It’s been around for over 40 years. It makes almost all of its money selling hardware and has the same challenges and long development cycles as any other manufacturer.

Also many of its most strategic acquisitions have been used to design and manufacture hardware from processors, biometric sensors, etc.

Yes I realize Apple doesn’t “manufacturer” anything. But its just a legal construct. More of a difference in degree than kind. It pours billions in its manufacturing partners.

Apple sells 300 million+ physical goods every year.