The market you want to target is people who aren't software engineers but want to run a simple website. The gulf for someone who just wants to serve a static html site but wants to have some content that requires secure access is huge right now.

Consider the use case for a person buying woodworking plans from a website. Payment required to access pdf plans, but the owner of the website wants to set it up once and not worry about it, and not to have to learn anything more about coding than they have to.