99.9% of the email hacks was uninteresting. 0.1% was nothingburger. That wouldn’t stop it from dominating in the media, especially with a trickle feed strategy. Google the whole ‘Spirit Cooking’ thing as a good example. Completely nothing. 0% interesting. Stupid enough to be idle Twitter DM chat. Did it hit the media just before the election and blow up? Yup.