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A comment on New iOS privacy feature may end an era of personalized ads. Parent comment

Re:New iOS privacy feature may end an era of personalized ads by threeseed on Friday July 17, 2020 @04:52PM (#23875404)
1) The article never clarifies why Apple is sending location data. It could just be for the Find my Phone feature in which case users should just switch that off.

2) Apple doesn't have computer backups. But agreed that it isn't great that backups are not encrypted with my key.

3) It means Apple will provide information to advertisers about users but not in way that identifies them. Look into Differential Privacy. And I don't think you understand advertising if you think Apple can ever compete with the micro-targeting capabilities of Facebook/Google's advertising platforms.

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Re:New iOS privacy feature may end an era of personalized ads by rgovostes on Friday July 17, 2020 @06:26PM (#23876704)
> Apple doesn't have computer backups.

You've been able to back up iOS devices to a Mac or PC since the first iPhone came out, longer than iCloud has been around. Those backups are encrypted with your own key that Apple does not have access to.

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