Exactly! I feel like most people already don't realize how much they are being manipulated. Each day is a struggle against malicous influences.

Even though I'm aware of it, I still fall for YouTube recommendations. My brain still lights up when I see an ad for a product I recognize. I'm still impressed by the sponsored Amazon search results.

Personalization only makes this worse. Now, that product that I made the difficult decision to pass on will taunt and distract me even in situations when I should be focusing on different things.