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A comment on New iOS privacy feature may end an era of personalized ads. Parent comment

Re:New iOS privacy feature may end an era of personalized ads by criddell on Friday July 17, 2020 @01:31PM (#23873124)
If you are searching for a restaurant, what makes up the context? Is it just the query or are you okay with Google using what it knows about you to show you restaurants in your area?
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Re:New iOS privacy feature may end an era of personalized ads by cptskippy on Friday July 17, 2020 @02:12PM (#23873613)
I think the argument being made is that, even when they know everything about you, they still can't target you properly.

An example, I visit Amazon and my recommendations for the "buy it again" section are all very expensive networking equipment that I literally just ordered from Amazon to build out a new home network. There aren't any recommendations for consumables, like the box of exam gloves, hair gel, or the windshield wiper fluid tablets that I purchased in the last 6 months.

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