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A comment on New iOS privacy feature may end an era of personalized ads. Parent comment

Re:New iOS privacy feature may end an era of personalized ads by nfsdjkghewyuh on Friday July 17, 2020 @12:30PM (#23872306)
Wouldn't it make the least sense for advertisers to spend money showing ads to people who are already in the market for their product. Those people will probably be looking it up directly, which is what their website and SEO are there for. If anything contextual ads are probably better for people in the market, so when you search for their product they always appear in the first page of results.

I would think ads are meant to drive you into the market for a product and service, and other marketing tools are made to get you to pick a specific offering.

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Re:New iOS privacy feature may end an era of personalized ads by sosborn on Friday July 17, 2020 @12:32PM (#23872332)
> Wouldn't it make the least sense for advertisers to spend money showing ads to people who are already in the market for their product

For manufacturers? Sure. But what about storefronts? Having the best price won't matter if no one knows about it.

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Re:New iOS privacy feature may end an era of personalized ads by nfsdjkghewyuh on Friday July 17, 2020 @12:45PM (#23872486)
I was forgetting storefronts, they might benefit from knowing a user is in the market for a good or service.

My thinking (probably wrong) is, if I am in the market for (to use the example someone else mentioned) a pebble smartwatch then I am probably going to look for the best price myself. No reason for storefronts to spend money putting their ads with their price up on unrelated sites and apps, if I'm going to search for a good price for free. It would probably be better just to buy and ad on the search term "pebble smartwatch" and advertise the price.

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