I have js disabled by default for years now, mainly because for the type of content I randomly access, the percieved speed is a whole lot faster. E.g. I can start reading an article immediatly instead of waiting for content to stop jumping around or watching a spinner while a couple 100 kloc worth of js load an convert a bunch text in json to a bunch of text in html.

As an additional bonus I can get trough reading an entire article without newsletter signup modals being shoven down my throat.

For sites I use regularly and I as a user benefit from more interactivity not just the advertisers, I hit the toggle switch to activate js.

But I dont think this is a particularly popular or that common a perspectice. If it werent for fear of a SEO penalty the web would be much less usable without js activated.