Re:A Chinese YouTube Disappears, Along With Millions Of West...
by nickb on Monday July 07, 2008 @10:58AM
(#238651)
I did some searching today and it appears that Chinese advertising market is third biggest in the World ($60Billion http://news.ycombinator.com/item?id=238595 ) so they should have been able to bring some revenue in. And if they disappeared and never told their investors because they ran out of money, they could have went back to them and asked for more... so that theory doesn't make much sense to me.
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Re:A Chinese YouTube Disappears, Along With Millions Of West...
by prakash on Monday July 07, 2008 @11:46AM
(#238714)
While the ad markets globally are quite big, the number of videos ads are a tiny portion of that due to lack of inventory, content providers not having the tools to create video ads, different websites requiring different formats & sizes of video ads, and hence a lot of content is not monetizable.
The IAB recently introduced standard for video ads, that with an understanding of how lucrative video ads in terms of CPM's, and with measurable analytics and tools, the video ad market should increase substantially.
User generated ads currently have very low CPM's compared to content show by the ABC's, NBC's, Hulu, etc.