I'm not sure it even makes sense for smaller platforms any more. The metric of most business success is really growth. Tying yourself to something which is troublesome to grow because it favours doing things that are difficult to scale is an evolutionary dead end. I've spent the last 25 years constantly battling this problem in relational databases. Moore's Law has been pretty kind so far assuming you have the money to buy ridiculous computers and licenses.

I am out of touch of what is available in the NoSQL side of things but about 5 years ago there were too many things which had a terrible failure mode somewhere in the stack thus I'm never sure which way to go instead.