But the difference between Signal returning results for the messaging client and Element not returning results is just one of popularity and the fact that Element as a name is brand new. When signal was a nerdy thing used by few people it was not coming up highly in results either. Arguably Riot has more users than Signal did when it was called TextSecure, so Element is better placed to pick up as a name than Signal was.

Obviously Whatsapp had the advantage that its only competition in search results were typos and people mispelling whats up for comedic effect.