Even worse if non-technical marketing folks get their hands on prototype tools and use it to embellish the product with non-existing features in sales pitches without devs even knowing about it until after the sale. I've been there, and it is terrible. Also a vicious cycle as frustrated sales reps (by 'slow' dev progress in their perception) started inventing more and more of this stuff. A marketing + sales completely out of touch, chasing for bonuses. Brrr.