That things I write for the web usually go through a "lazy comment" filter where I pull out references that would lead to lazy comments. Things that often get stripped are one reference to a specific example when I'm talking about something general–because invariably the comments will focus on "how I don't get the software" or "how I singled it out" or "how what I wrote isn't even true if you look at this way so my point is now invalid". Either I mention no examples, and have the commenters come up with their own, or I have a few so that I don't get attacked by a specific group of people.