Engineering-driven-development, where the purpose of engineering is engineering and business problems take a backseat in favor of hiring lots of engineers, giving them toys to play with and having buzzwords to on your careers page. In this case, your objective is to fill up your stack with as many shiny things as possible regardless of whether they are necessary or appropriate to solve the business problem at hand.

This strongly correlates with bullshit VC-funded companies that wouldn't be profitable even on a good day so their only objective is to raise as much funding as possible (the business problem is secondary, because even solving the business problem perfectly wouldn't make them profitable) and chasing fads and buzzwords is sadly a valid strategy for raising capital.