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A comment on JFDI Britain: You don't need a business plan to #startupbritain. Parent comment

Re:JFDI Britain: You don't need a business plan to #startupb... by dpritchett on Tuesday March 29, 2011 @11:23AM (#2382932) 

    What you need to do is Observe, Orient, Decide, and Act.
The OODA loop has become an important concept in both business and military strategy. According to Boyd, decision-making occurs in a recurring cycle of observe-orient-decide-act. An entity (whether an individual or an organization) that can process this cycle quickly, observing and reacting to unfolding events more rapidly than an opponent, can thereby "get inside" the opponent's decision cycle and gain the advantage.

http://en.wikipedia.org/wiki/OODA_loop

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