> 8. Talent vs. Genius: Society is good at training talent but terrible at cultivating genius. Talented people are good at hitting targets others can’t hit, but geniuses find targets others can’t see. They are opposite modes of excellence. Talent is predictable, genius is unpredictable.

This, at least in US, I think the society is focusing too much energy on cultivating genius, and a lot of talents are left idle with literally meaningless work (for example, convincing people to click on ads).