Re:Google to Invest $10B in India
by intended on Monday July 13, 2020 @12:12PM
(#23822353)
A classic example from a business perspective: Poorer users had no money to waste calling people up - but incoming calls were free.
So firms would advertize a missed call number on the radio.
People could give that number a missed call, and they would soon get a call back from the firm - thus never spending any money at all.
The more common interpersonal example was one person having more money than the other, or being on a company plan - so they would get missed calls from their family/friends, and they would then call back.
The cost was thus borne by the firm/richer person/person with more talk time.
So firms would advertize a missed call number on the radio.
People could give that number a missed call, and they would soon get a call back from the firm - thus never spending any money at all.
The more common interpersonal example was one person having more money than the other, or being on a company plan - so they would get missed calls from their family/friends, and they would then call back.
The cost was thus borne by the firm/richer person/person with more talk time.