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Re:Google to Invest $10B in India by notahacker on Monday July 13, 2020 @08:19AM (#23819930)
The Indian market is evidently big enough for homegrown cola brands (as in much smaller countries) but ultimately you have to question how much the Indian economy would benefit from special legislation to force its consumers to buy cola owned by a local oligarch rather than a foreign plc. Since the manufacturing and distribution jobs for the Indian supply chain are all in India either way and making sugary carbonated water isn't something which takes time to learn offering massive future opportunities, the argument for protecting fizzy drinks isn't very strong. Protecting your own industries can keep some domestic spend within the country, but it also tends to reduce foreign investment, lower the product quality/choice and deter exports, unless and until you start developing major strengths in the areas your govt protects.

India's present economic strengths and growth opportunities are in its ability to carry out work in the English language and IT sector for a wealthier multinational market: it's not a good bet especially not in the short run to sacrifice those opportunities to try to get Indians to mainly use Indian manufactures. Which is also why you have Google India and Amazon India. China didn't really have that same level of opportunity even if they'd pursued complete economic openness that's entirely alien to their political culture. And most countries smaller than China have been highly selective about which industries and resources they protect and for good reason.

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