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Re:Apple Silicon: The Passing of Wintel by stubish on Monday July 13, 2020 @01:25AM (#23817446)
Apple are going to release chips? I think they are going to be releasing iPhones and iPads and laptops. To sell the transition, they'll call it iPhone N+1. "2x faster" is the sort of marketing their competitors are stuck with, right along with "cheaper" and using the Microsoft, Windows and Intel brand names rather than their own.
Re:Apple Silicon: The Passing of Wintel by sjwright on Wednesday July 15, 2020 @04:56AM (#23842787)
Apple has consistently used “2X faster” language whenever they can, and ALWAYS when justifying a major product change.

For them to not do this would be strange.