Are they though? You can buy a fairly nice old-school TI microcontroller - or you can buy an ARM with enough onboard RAM to run Java, program it like you're writing a phone app, and pay a similar price. Battery consumption will be worse, but are your users going to notice?
>> Battery consumption will be worse, but are your users going to notice?
If it's IOT, yes definitely. Some things you don't want to plug in every day--they have to run 10yrs on battery. TI is pretty good in that space.
It's not glamorous, but Texas Instruments still operates a pile of fabs in the US, and is well positioned for the anticipated IoT boom.