Re:Quibi reportedly lost 90 percent of early users after the...
by ogre_codes on Friday July 10, 2020 @12:32PM
(#23793233)
> they’re about to crash and burn, because of an 8% conversion?
They are crashing and burning because they have fewer than 100k users after nearly 4 months and aside from piling a lot more money into advertising they have no momentum, no brand awareness, and no properties anyone outside a few people know.
> Comparing them to Disney is ridiculous too, it’s Disney!
It's not about 10% versus 8%, it's about 10s of millions of paying users versus 10s of thousands. Obviously Disney had a huge head start, that's the whole point. The two services cost the same amount, what attracts new users? Content. For my $7, I'm going to sign up for the service with content I know I'll like. That's the same choice millions of people made here.
They are crashing and burning because they have fewer than 100k users after nearly 4 months and aside from piling a lot more money into advertising they have no momentum, no brand awareness, and no properties anyone outside a few people know.
> Comparing them to Disney is ridiculous too, it’s Disney!
It's not about 10% versus 8%, it's about 10s of millions of paying users versus 10s of thousands. Obviously Disney had a huge head start, that's the whole point. The two services cost the same amount, what attracts new users? Content. For my $7, I'm going to sign up for the service with content I know I'll like. That's the same choice millions of people made here.