Plus which, in the last decade I can remember exactly two instances where I was positively surprised by a custom font. All other times I didn't notice, would have preferred another font, or even opened up dev tools to revert the font. Given that the latter occurred more often than the instances where the custom font was a nice-to-have, I tend to agree that web fonts are just a lost cause, especially if it's (practically) a package deal with centralized tracking.