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Re:Slate Star Codex and Silicon Valley’s War Against the Media by dragonwriter on Thursday July 09, 2020 @02:43PM (#23783552)
> But actually… that sheet also says that $51 million of their revenue is from digital advertising, down from $55.5 million a year ago. It's 11.5% of their total revenue, down from 12.7%. Not a huge problem but… it's still a business consideration.

But it's a business consideration that exactly supports the claim that NYT isn't about clicks and, in fact, that dependence on click-driven ad revenue is a declining focus of NYT and similar media outlets.

Re:Slate Star Codex and Silicon Valley’s War Against the Media by zaroth on Thursday July 09, 2020 @04:21PM (#23784701)
You can’t make that conclusion from the evidence presented.

The fact that ad revenue is declining doesn’t tell us that they intentionally moved focus away from clicks.

As another matter, all those subscriptions grant access to their website content. More clicks on their site probably lead to more new subscriptions, and better retention of existing subscribers. To the extent that clicks lead to subscriptions, they are undoubtably all about the clicks.