In typical fashion the press takes something that a few people are doing and makes like it's a movement or represented of most of the people. Focus on 1000 people protesting in (say) NYC vs. 18 million who aren't.

Separately - Why stop here why not ostracize anybody who works for any company that has ever had any relationship past or present to anything bad in the world. Point is where is the line drawn? This is all quite ridiculous.