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Re:Analysis of all YouTube trending videos in US for 2019 by ammar_x on Wednesday July 08, 2020 @08:49AM (#23769326)
Can't agree more except for the long-videos thing.

The way YouTube works now encourages clickbait crying-for-a-click titles and silly-shocked-faces thumbnails because click-through-rate plays a huge role in video success now.

In his video [0], that youtuber explains that and why he was going to shift toward using clickbait titles in his channel. Because otherwise, you would not thrive on YT.

For long videos, I think sometimes even 10 minutes are not enough to convey a substantial message in a video. But I think you mean those youtubers that prolong their videos longer—without added value—just for more ads.

[0]: https://www.youtube.com/watch?v=fHsa9DqmId8

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