It bothers me that they're intertwining a subscription model for something that shouldn't need a subscription (steering wheel heaters). If the car came with one, it should just be available.

Adding this layer of abstraction complicates things and puts an unnecessary burden on to the user to consider a complex pricing structure of what features they want for what duration of time.

Between healthcare, airlines, music, and now cars, it's becoming ridiculously complicated just to buy things. I don't like it when companies complicate their pricing models to eke out a few extra dollars from those consumers who haven't meticulously studied the pricing models to optimize their purchase; I have other things going on in my life.