>The data subject shall have the right to withdraw his or her consent at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal. Prior to giving consent, the data subject shall be informed thereof. It shall be as easy to withdraw as to give consent.
Emphasis added.
> Silence, pre-ticked boxes or inactivity should not therefore constitute consent.
> If the data subject’s consent is to be given following a request by electronic means, the request must be clear, concise and not unnecessarily disruptive to the use of the service for which it is provided.
Asshole design ("dark patterns") should be illegal generally, but in this case it already clearly is. Can we have some enforcement, already? Ideally for both buyers and sellers of the terrible stuff.
The GDPR gets this exactly right, and advertising companies are flagrantly breaking it. I'm hoping that there is actually some enforcement on it as well.