The remark wasn't an important enough part of what he was saying to put it within the first ten paragraphs, and they knew it. Hence, they didn't put it anywhere in the first ten paragraphs. But they made it the headline, because it was the most sensationalist line they could find. Either it's important or it's not -- you can't announce to the reader that it's the most important part of Buffett's message and then backtrack once they've given you their ad impressions.