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Re:Why Startups Need to Blog (and what to talk about …) by rmason on Sunday March 27, 2011 @02:42PM (#2375604)
I think if you follow his suggestions you dramatically lower the chances that you will be blogging to an empty void.

However not everyone can write well. It might be one of your employees and not the founder. Or you could try a video blog or a podcast.

Re:Why Startups Need to Blog (and what to talk about …) by cdr on Sunday March 27, 2011 @02:47PM (#2375616)
Anyone can learn to write well, though. A company blog is maybe not the place to be learning, though - if you have the time, probably better to start with a personal/non-professional blog.