That's the idea, but it seems like Uber's going to have to swing some pretty big stick / carrots to blunt restaurants' worst tendencies.

What will passengers think about having their ride delayed? Lump it into Pool and partially rebate them?

What will keep restaurants from #&@$ing around with their notifications (e.g. ready) for a partner who they don't really like working with?

(Personally, I switched to Lyft and don't use Uber products anymore)