> On one hand people reject the ability to express individuality on the web, on the other a similar crowd is nostalgic about geocities and praises similar revivals.

I like to think about books as of an example where content is way more important than presentation. Most of the web sites these days spend a lot more effort on how you present it than what, in the end a 1000 thousand words article now has a very complex architecture behind it, hundreds or thousands of time more than the content.